Stay Informed with our featured blog posts and articles
John Joe Smith, founder and CEO of WasteNot, is hosted by Tom Triscari, founder of Quo Vadis, for a Q&A conversation on the future of audience suppression.
Many advertisers waste up to 40% of their ad budgets due to inefficient targeting, and they aren't even aware of it. In this article, we'll walk through how brands can use modern audience suppression strategies to improve advertising efficiency and performance.
.png)
WasteNot is the only platform focused on allowing marketers to activate and optimize real time ad exclusions across all biddable media.
Learn how to calculate LTV to CAC and understand how you can analyze LTV to CAC ratio to assess the health of your marketing programs.
Travis Clinger, Chief Connectivity and Ecosystem Officer at LiveRamp, looks back at where digital advertising has been and previews where it’s going.
Michael Glantz, General Manager at The Trade Desk, shares how to extract value from first-party data across the user lifecycle.
Learn more about Return on Ad Spend (ROAS) and how you can calculate it to understand campaign performance.
.jpg)