Affordable plans for all marketers

There are no technical resources required to set up and connect your WasteNot account to your existing stack. Our 300+ native third-party integrations with data sources and ad platforms means users only need to provide their account login or API authorization credentials to connect any third-party service. Our system then automatically starts collecting the required data to allow you to define your ad suppression strategy and apply them to the specific ad platforms, campaigns and ad groups where you want them to apply.

Right now, we support Meta Ads (Facebook, Instagram, Messenger, etc.) and Google Ads(DV360, Youtube, AdWords, etc.). All paid social platforms (TikTok, Snapchat, Pinterest, LinkedIn, Twitter Ads / X) will be ready in Q2 2024. We plan to expand to open-web programmatic, CTV and retail media networks in the second half of 2024. If there's a specific platform or channel you'd like to see supported, drop us a note and let us know!

Not really (to put it kindly). Recent studies show that conversion tags fail to capture and effectively suppress recent purchasers from future ad buys. Even when set up correctly, there's many points of failure that cause conversion tags to be so ineffective. They also only work for suppressing users the the single channel or device where they were tracked, so you won't be able to stop advertising to users on their phone or in CTV ads when the complete a purchase on their laptop, for example. WasteNot takes care of this and hundreds of other scenarios where ad spend is wasted on existing customers or other groups where ad spend won't drive incremental value and should be reallocated.

You know when you buy something online, and you see about 100 ads for that same thing for the next month or so? Or when you see the same ad 20 times during a single tv episode you're streaming? Or when you see an ad for a restaurant or service or store that doesn't exist within 500 miles of you? Or when you search for "Cheap Sunglasses" in google, and you get hit with ads for Gucci or Brunello or some other very NOT CHEAP sunglasses? These are a few of some of the thousands of scenarios where a brand's own data (and common sense) would tell an advertiser they shouldn't spend ad budget. But as consumers we all continue to see examples of them every day. As an advertiser, it's historically been either very expensive, very time consuming, or very technical to effectively avoid wasting ad budget in these scenarios at scale, which is why some studies estimate that 25%-40% of ad budgets are wasted on these types of ineffective ad buys.

‍

WasteNot is built to allow advertisers to define rules that will automatically eliminate these types of wasted ad buys, and make sure their budget is reallocated towards more effective ad buys that increase ROAS, lower CAC and accelerate overall growth.

All advertisers! Ad exclusions and audience suppression have historically been either very expensive, laborious or technical to implement effectively, so we're excited to make this advertising strategy availbility to more of the digital advertising community. However, we feel that anyone from a the one-person Shopify store to enterprise brands can ultimately save time and money all while boosting their ad campaign performance by leveraging the powerful suppression engine we've created with WasteNot.