Ad Exclusions that Finally Work
Ad Exclusions that Finally Work
Ad Exclusions that Finally Work
WasteNot filters out past buyers so your ads only reach new customers—lowering CAC and fueling growth.
40%
reduction in nCAC
69%
increase in new
customers
26%
increase on NCROAS
46%
increase in new
customer orders
40%
reduction in nCAC
69%
increase in new
customers
26%
increase on nCROAS
46%
increase in new
customer orders
Trusted by 100+ leading DTC growth teams
Trusted by 100+ leading DTC growth teams
Trusted by 100+ leading DTC growth teams
Your Ad Platforms Are Broken (We Fix Them)
Meta's exclusions fail, customer data is scattered across platforms, and you're burning budget on people who already bought
Lower Customer Acquisition Cost
Stop wasting budget on customers who already bought, our exclusions focus every dollar on new audiences to cut acquisition costs.
Scale with True New Customer Focus
Increase spend safely with automation that covers every campaign and manages Advantage+ and platform constraints to target net-new buyers.
Set It and Forget It
Connect your data sources once and our system automatically updates exclusions daily. No manual list uploads, no technical maintenance—just continuous protection against wasted spend.
Lower Customer Acquisition Cost
Stop wasting budget on customers who already bought, our exclusions focus every dollar on new audiences to cut acquisition costs.
Scale with True New Customer Focus
Increase spend safely with automation that covers every campaign and manages Advantage+ and platform constraints to target net-new buyers.
Set It and Forget It
Connect your data sources once and our system automatically updates exclusions daily. No manual list uploads, no technical maintenance—just continuous protection against wasted spend.
Lower Customer Acquisition Cost
Stop wasting budget on customers who already bought, our exclusions focus every dollar on new audiences to cut acquisition costs.
Scale with True New Customer Focus
Set It and Forget It
Lower Customer Acquisition Cost
Stop wasting budget on customers who already bought, our exclusions focus every dollar on new audiences to cut acquisition costs.
Scale with True New Customer Focus
Set It and Forget It
10 Minute Onboarding. Zero Code. Zero Upkeep.
Link 350+ platforms in minutes, define your do-not-target rules, and WasteNot keeps exclusions synced on every campaign, all the time.
350+ Data Source Connections
Connect Shopify, Stripe, Klaviyo, HubSpot, and 350+ other platforms in minutes with simple API key setup.
Set Your Exclusion Rules Once
Tell us who you don't want to target (like past customers or recent visitors) using our simple point-and-click interface.
We Handle All Your Campaigns
Choose which ad campaigns get protected and we automatically apply exclusions across Meta, Google, and everywhere you advertise.
Works 24/7 in the Background
Your exclusions update automatically every day, so you never waste money on the wrong people without any ongoing work from your team.
How It Works
Three simple steps to stop wasting ad spend on existing customers.
01
Connect your data
Link your store, email platform, and other customer touchpoints in minutes. Just paste an API key and we start building a complete picture of everyone who's already bought from you.
02
Set Your Rules
Use our codeless interface to define who you want excluded from your ad spend - past customers, website visitors, email subscribers, or any combination of any user criteria. No technical knowledge required, just point and click.
03
Protect Your Campaigns
Choose which campaigns should avoid which audiences and we automatically handle the rest. Your exclusions automatically work and are updated across all of your ad accounts, optimizing your ad budget while you focus on growing your business.
01
Connect your data
Link your store, email platform, and other customer touchpoints in minutes. Just paste an API key and we start building a complete picture of everyone who's already bought from you.
02
Set Your Rules
Use our codeless interface to define who you want excluded from your ad spend - past customers, website visitors, email subscribers, or any combination of any user criteria. No technical knowledge required, just point and click.
03
Protect Your Campaigns
Choose which campaigns should avoid which audiences and we automatically handle the rest. Your exclusions automatically work and are updated across all of your ad accounts, optimizing your ad budget while you focus on growing your business.
01
Connect your data
Link your store, email platform, and other customer touchpoints in minutes. Just paste an API key and we start building a complete picture of everyone who's already bought from you.
Set Your Rules
Use our codeless interface to define who you want excluded from your ad spend - past customers, website visitors, email subscribers, or any combination of any user criteria. No technical knowledge required, just point and click.
02
Protect Your Campaigns
Choose which campaigns should avoid which audiences and we automatically handle the rest. Your exclusions automatically work and are updated across all of your ad accounts, optimizing your ad budget while you focus on growing your business.
03
01
Connect your data
Link your store, email platform, and other customer touchpoints in minutes. Just paste an API key and we start building a complete picture of everyone who's already bought from you.
Set Your Rules
Use our codeless interface to define who you want excluded from your ad spend - past customers, website visitors, email subscribers, or any combination of any user criteria. No technical knowledge required, just point and click.
02
Protect Your Campaigns
Choose which campaigns should avoid which audiences and we automatically handle the rest. Your exclusions automatically work and are updated across all of your ad accounts, optimizing your ad budget while you focus on growing your business.
03
Frequently Asked Questions
What is WasteNot?
WasteNot is an easy-to-use ad optimization tool designed to help advertisers easily activate dynamic exclusion audiences for Meta and Google ad campaigns, optimizing ad spend and improving campaign performance by eliminating wasted ad spend across all campaigns.
What are dynamic ad exclusions and why are they important?
Dynamic ad exclusions are lists of users or targeting params such as locations, placements and search queries that are automatically excluded from certain ads based on criteria like previous interactions and ad performance. This minimizes wasted ad spend and targets relevant audiences, improving ROI and overall growth.
Why do I need to use ad exclusions such as audience suppression?
You know when
you buy something online, and you see about 100 ads for that same thing for the next month or so?
Or when you see an ad for a restaurant or service or store that doesn't exist within 500 miles of you?
Or when you search for "Cheap Sunglasses" in google, and you get hit with ads for Gucci or Brunello or some other very NOT CHEAP sunglasses?
These are three of the dozens of scenarios that every advertiser would want to avoid spending budget on. There are some solutions that help advertisers avoid these scenarios some of the time. But it's been very difficult, if not impossible, to avoid wasting ad budget on these scenarios 100% of the time. This is why studies estimate that 25%-40% of ad budgets are wasted due to ineffective ad exclusion tactics.
WasteNot is purpose built to address the gaps with traditional ad exclusion methods and prevent these types of wasted ad buys. This ensures ad budget is reallocated towards more effective ad buys that increase ROAS, lower CAC and accelerate overall growth.
How is this different than other exclusion methods?
Existing exclusion methods don't work most of the time (to put it kindly).
Conversion tags exclude less than 20% of the users they're supposed to.
Exclusion audiences built from CRM lists synced to your ad accounts are only 45%-55% of the size they should be (check for yourself).
"Dynamic" audiences synced from your storefront are only updated weekly, monthly or less (again, check for yourself). 75% of spend on existing customers goes towards your most recent purchasers.
The ad platforms have put more restrictions on where targeting and audience exclusions can be applied. There are workaround, but to activate exclusions for all campaign types across all ad platforms manually would be unreasonably complicated and time consuming, if not impossible.
These are just some of the reasons exclusions have become so ineffective. We built WasteNot to be simplest, most marketer-friendly tool possible that abstracts away all these issues, limitations and workarounds so exclusions ACTUALLY work as intended across all ad platforms and campaign types.
Don't believe us? Try out 30 day free trial and see for yourself.
How is pricing determined?
Pricing is determined as a small percentage of the amount you're spending on the ad platforms where WasteNot is activated.
Because we typically see a 25% - 30% improvement in marketing efficiency ratio and new customer acquisition costs, we designed pricing so that WasteNot is always delivering AT LEAST a 5:1 ROI, which we can objectively verify during a free 30 day pilot.
Which ad platforms are supported?
We support Meta Ads and Google Ads.
All other paid social platforms will be ready in Q4 2025.
We plan to expand to open-web, CTV and retail media later this year.
If there's a specific platform or channel you'd like to see supported, drop us a note and let us know!
How does WasteNot integrate with my Meta and Google Ads accounts?
Our tool seamlessly connects to your Meta and Google ad accounts via our prebuilt integration. Once you've created a WasteNot account, all you need to do is click "connect" and login to your ad accounts to sync them with WasteNot. This allows you to automate all your ad exclusions directly from our platform without needing to switch between different tools and ad accounts.
Do I need technical knowledge to use WasteNot?
Nope! Our platform was purpose built to REMOVE the technical complexity typically associated with dynamic ad exclusions. We have a point-and-click UI that allows you to get up and running in under 10 minutes. No coding required, ever.
Can I see a demo of WasteNot
Absolutely! You can schedule a personalized demo through through our "request a demo" form here, where our experts will walk you through the features and answer your questions.
Is there a free trial available?
Yes! We offer a 14-day free trial that gives you full access to all features, so you can see for yourself how WasteNot improves every marketing metric, from customer acquisition costs to marketing efficiency ratios. It takes less than 10 minutes to set up. You can started by booking a demo with one of our team members
What kind of customer support do you offer?
Depending on your plan, we offer 24/7 email support, live chat during business hours, and a comprehensive knowledge base. Premium plans include dedicated account managers.
In addition, we'll take a close look at your existing ad account and store data and recommend a customized ad exclusion strategy based on the success we've seen with other brands in your category.
Who is WasteNot meant for?
All advertisers! Ad exclusions and audience suppression have historically been either very expensive, tedious and/or technically complex to implement effectively. So we're excited to make this optimization tactic available to all advertisers, regardless of their budget or how technical they are. We feel that any advertiser, from a the one-person Shopify store to enterprise brands, will save time and money all while boosting their overall growth by leveraging the powerful suppression engine we've created with WasteNot.
What is WasteNot?
WasteNot is an easy-to-use ad optimization tool designed to help advertisers easily activate dynamic exclusion audiences for Meta and Google ad campaigns, optimizing ad spend and improving campaign performance by eliminating wasted ad spend across all campaigns.
What are dynamic ad exclusions and why are they important?
Dynamic ad exclusions are lists of users or targeting params such as locations, placements and search queries that are automatically excluded from certain ads based on criteria like previous interactions and ad performance. This minimizes wasted ad spend and targets relevant audiences, improving ROI and overall growth.
Why do I need to use ad exclusions such as audience suppression?
You know when
you buy something online, and you see about 100 ads for that same thing for the next month or so?
Or when you see an ad for a restaurant or service or store that doesn't exist within 500 miles of you?
Or when you search for "Cheap Sunglasses" in google, and you get hit with ads for Gucci or Brunello or some other very NOT CHEAP sunglasses?
These are three of the dozens of scenarios that every advertiser would want to avoid spending budget on. There are some solutions that help advertisers avoid these scenarios some of the time. But it's been very difficult, if not impossible, to avoid wasting ad budget on these scenarios 100% of the time. This is why studies estimate that 25%-40% of ad budgets are wasted due to ineffective ad exclusion tactics.
WasteNot is purpose built to address the gaps with traditional ad exclusion methods and prevent these types of wasted ad buys. This ensures ad budget is reallocated towards more effective ad buys that increase ROAS, lower CAC and accelerate overall growth.
How is this different than other exclusion methods?
Existing exclusion methods don't work most of the time (to put it kindly).
Conversion tags exclude less than 20% of the users they're supposed to.
Exclusion audiences built from CRM lists synced to your ad accounts are only 45%-55% of the size they should be (check for yourself).
"Dynamic" audiences synced from your storefront are only updated weekly, monthly or less (again, check for yourself). 75% of spend on existing customers goes towards your most recent purchasers.
The ad platforms have put more restrictions on where targeting and audience exclusions can be applied. There are workaround, but to activate exclusions for all campaign types across all ad platforms manually would be unreasonably complicated and time consuming, if not impossible.
These are just some of the reasons exclusions have become so ineffective. We built WasteNot to be simplest, most marketer-friendly tool possible that abstracts away all these issues, limitations and workarounds so exclusions ACTUALLY work as intended across all ad platforms and campaign types.
Don't believe us? Try out 30 day free trial and see for yourself.
How is pricing determined?
Pricing is determined as a small percentage of the amount you're spending on the ad platforms where WasteNot is activated.
Because we typically see a 25% - 30% improvement in marketing efficiency ratio and new customer acquisition costs, we designed pricing so that WasteNot is always delivering AT LEAST a 5:1 ROI, which we can objectively verify during a free 30 day pilot.
Which ad platforms are supported?
We support Meta Ads and Google Ads.
All other paid social platforms will be ready in Q4 2025.
We plan to expand to open-web, CTV and retail media later this year.
If there's a specific platform or channel you'd like to see supported, drop us a note and let us know!
How does WasteNot integrate with my Meta and Google Ads accounts?
Our tool seamlessly connects to your Meta and Google ad accounts via our prebuilt integration. Once you've created a WasteNot account, all you need to do is click "connect" and login to your ad accounts to sync them with WasteNot. This allows you to automate all your ad exclusions directly from our platform without needing to switch between different tools and ad accounts.
Do I need technical knowledge to use WasteNot?
Nope! Our platform was purpose built to REMOVE the technical complexity typically associated with dynamic ad exclusions. We have a point-and-click UI that allows you to get up and running in under 10 minutes. No coding required, ever.
Can I see a demo of WasteNot
Absolutely! You can schedule a personalized demo through through our "request a demo" form here, where our experts will walk you through the features and answer your questions.
Is there a free trial available?
Yes! We offer a 14-day free trial that gives you full access to all features, so you can see for yourself how WasteNot improves every marketing metric, from customer acquisition costs to marketing efficiency ratios. It takes less than 10 minutes to set up. You can started by booking a demo with one of our team members
What kind of customer support do you offer?
Depending on your plan, we offer 24/7 email support, live chat during business hours, and a comprehensive knowledge base. Premium plans include dedicated account managers.
In addition, we'll take a close look at your existing ad account and store data and recommend a customized ad exclusion strategy based on the success we've seen with other brands in your category.
Who is WasteNot meant for?
All advertisers! Ad exclusions and audience suppression have historically been either very expensive, tedious and/or technically complex to implement effectively. So we're excited to make this optimization tactic available to all advertisers, regardless of their budget or how technical they are. We feel that any advertiser, from a the one-person Shopify store to enterprise brands, will save time and money all while boosting their overall growth by leveraging the powerful suppression engine we've created with WasteNot.
What is WasteNot?
WasteNot is an easy-to-use ad optimization tool designed to help advertisers easily activate dynamic exclusion audiences for Meta and Google ad campaigns, optimizing ad spend and improving campaign performance by eliminating wasted ad spend across all campaigns.
What are dynamic ad exclusions and why are they important?
Dynamic ad exclusions are lists of users or targeting params such as locations, placements and search queries that are automatically excluded from certain ads based on criteria like previous interactions and ad performance. This minimizes wasted ad spend and targets relevant audiences, improving ROI and overall growth.
Why do I need to use ad exclusions such as audience suppression?
You know when
you buy something online, and you see about 100 ads for that same thing for the next month or so?
Or when you see an ad for a restaurant or service or store that doesn't exist within 500 miles of you?
Or when you search for "Cheap Sunglasses" in google, and you get hit with ads for Gucci or Brunello or some other very NOT CHEAP sunglasses?
These are three of the dozens of scenarios that every advertiser would want to avoid spending budget on. There are some solutions that help advertisers avoid these scenarios some of the time. But it's been very difficult, if not impossible, to avoid wasting ad budget on these scenarios 100% of the time. This is why studies estimate that 25%-40% of ad budgets are wasted due to ineffective ad exclusion tactics.
WasteNot is purpose built to address the gaps with traditional ad exclusion methods and prevent these types of wasted ad buys. This ensures ad budget is reallocated towards more effective ad buys that increase ROAS, lower CAC and accelerate overall growth.
How is this different than other exclusion methods?
Existing exclusion methods don't work most of the time (to put it kindly).
Conversion tags exclude less than 20% of the users they're supposed to.
Exclusion audiences built from CRM lists synced to your ad accounts are only 45%-55% of the size they should be (check for yourself).
"Dynamic" audiences synced from your storefront are only updated weekly, monthly or less (again, check for yourself). 75% of spend on existing customers goes towards your most recent purchasers.
The ad platforms have put more restrictions on where targeting and audience exclusions can be applied. There are workaround, but to activate exclusions for all campaign types across all ad platforms manually would be unreasonably complicated and time consuming, if not impossible.
These are just some of the reasons exclusions have become so ineffective. We built WasteNot to be simplest, most marketer-friendly tool possible that abstracts away all these issues, limitations and workarounds so exclusions ACTUALLY work as intended across all ad platforms and campaign types.
Don't believe us? Try out 30 day free trial and see for yourself.
How is pricing determined?
Pricing is determined as a small percentage of the amount you're spending on the ad platforms where WasteNot is activated.
Because we typically see a 25% - 30% improvement in marketing efficiency ratio and new customer acquisition costs, we designed pricing so that WasteNot is always delivering AT LEAST a 5:1 ROI, which we can objectively verify during a free 30 day pilot.
Which ad platforms are supported?
We support Meta Ads and Google Ads.
All other paid social platforms will be ready in Q4 2025.
We plan to expand to open-web, CTV and retail media later this year.
If there's a specific platform or channel you'd like to see supported, drop us a note and let us know!
How does WasteNot integrate with my Meta and Google Ads accounts?
Our tool seamlessly connects to your Meta and Google ad accounts via our prebuilt integration. Once you've created a WasteNot account, all you need to do is click "connect" and login to your ad accounts to sync them with WasteNot. This allows you to automate all your ad exclusions directly from our platform without needing to switch between different tools and ad accounts.
Do I need technical knowledge to use WasteNot?
Nope! Our platform was purpose built to REMOVE the technical complexity typically associated with dynamic ad exclusions. We have a point-and-click UI that allows you to get up and running in under 10 minutes. No coding required, ever.
Can I see a demo of WasteNot
Absolutely! You can schedule a personalized demo through through our "request a demo" form here, where our experts will walk you through the features and answer your questions.
Is there a free trial available?
Yes! We offer a 14-day free trial that gives you full access to all features, so you can see for yourself how WasteNot improves every marketing metric, from customer acquisition costs to marketing efficiency ratios. It takes less than 10 minutes to set up. You can started by booking a demo with one of our team members
What kind of customer support do you offer?
Depending on your plan, we offer 24/7 email support, live chat during business hours, and a comprehensive knowledge base. Premium plans include dedicated account managers.
In addition, we'll take a close look at your existing ad account and store data and recommend a customized ad exclusion strategy based on the success we've seen with other brands in your category.
Who is WasteNot meant for?
All advertisers! Ad exclusions and audience suppression have historically been either very expensive, tedious and/or technically complex to implement effectively. So we're excited to make this optimization tactic available to all advertisers, regardless of their budget or how technical they are. We feel that any advertiser, from a the one-person Shopify store to enterprise brands, will save time and money all while boosting their overall growth by leveraging the powerful suppression engine we've created with WasteNot.
What is WasteNot?
WasteNot is an easy-to-use ad optimization tool designed to help advertisers easily activate dynamic exclusion audiences for Meta and Google ad campaigns, optimizing ad spend and improving campaign performance by eliminating wasted ad spend across all campaigns.
What are dynamic ad exclusions and why are they important?
Dynamic ad exclusions are lists of users or targeting params such as locations, placements and search queries that are automatically excluded from certain ads based on criteria like previous interactions and ad performance. This minimizes wasted ad spend and targets relevant audiences, improving ROI and overall growth.
Why do I need to use ad exclusions such as audience suppression?
You know when
you buy something online, and you see about 100 ads for that same thing for the next month or so?
Or when you see an ad for a restaurant or service or store that doesn't exist within 500 miles of you?
Or when you search for "Cheap Sunglasses" in google, and you get hit with ads for Gucci or Brunello or some other very NOT CHEAP sunglasses?
These are three of the dozens of scenarios that every advertiser would want to avoid spending budget on. There are some solutions that help advertisers avoid these scenarios some of the time. But it's been very difficult, if not impossible, to avoid wasting ad budget on these scenarios 100% of the time. This is why studies estimate that 25%-40% of ad budgets are wasted due to ineffective ad exclusion tactics.
WasteNot is purpose built to address the gaps with traditional ad exclusion methods and prevent these types of wasted ad buys. This ensures ad budget is reallocated towards more effective ad buys that increase ROAS, lower CAC and accelerate overall growth.
How is this different than other exclusion methods?
Existing exclusion methods don't work most of the time (to put it kindly).
Conversion tags exclude less than 20% of the users they're supposed to.
Exclusion audiences built from CRM lists synced to your ad accounts are only 45%-55% of the size they should be (check for yourself).
"Dynamic" audiences synced from your storefront are only updated weekly, monthly or less (again, check for yourself). 75% of spend on existing customers goes towards your most recent purchasers.
The ad platforms have put more restrictions on where targeting and audience exclusions can be applied. There are workaround, but to activate exclusions for all campaign types across all ad platforms manually would be unreasonably complicated and time consuming, if not impossible.
These are just some of the reasons exclusions have become so ineffective. We built WasteNot to be simplest, most marketer-friendly tool possible that abstracts away all these issues, limitations and workarounds so exclusions ACTUALLY work as intended across all ad platforms and campaign types.
Don't believe us? Try out 30 day free trial and see for yourself.
How is pricing determined?
Pricing is determined as a small percentage of the amount you're spending on the ad platforms where WasteNot is activated.
Because we typically see a 25% - 30% improvement in marketing efficiency ratio and new customer acquisition costs, we designed pricing so that WasteNot is always delivering AT LEAST a 5:1 ROI, which we can objectively verify during a free 30 day pilot.
Which ad platforms are supported?
We support Meta Ads and Google Ads.
All other paid social platforms will be ready in Q4 2025.
We plan to expand to open-web, CTV and retail media later this year.
If there's a specific platform or channel you'd like to see supported, drop us a note and let us know!
How does WasteNot integrate with my Meta and Google Ads accounts?
Our tool seamlessly connects to your Meta and Google ad accounts via our prebuilt integration. Once you've created a WasteNot account, all you need to do is click "connect" and login to your ad accounts to sync them with WasteNot. This allows you to automate all your ad exclusions directly from our platform without needing to switch between different tools and ad accounts.
Do I need technical knowledge to use WasteNot?
Nope! Our platform was purpose built to REMOVE the technical complexity typically associated with dynamic ad exclusions. We have a point-and-click UI that allows you to get up and running in under 10 minutes. No coding required, ever.
Can I see a demo of WasteNot
Absolutely! You can schedule a personalized demo through through our "request a demo" form here, where our experts will walk you through the features and answer your questions.
Is there a free trial available?
Yes! We offer a 14-day free trial that gives you full access to all features, so you can see for yourself how WasteNot improves every marketing metric, from customer acquisition costs to marketing efficiency ratios. It takes less than 10 minutes to set up. You can started by booking a demo with one of our team members
What kind of customer support do you offer?
Depending on your plan, we offer 24/7 email support, live chat during business hours, and a comprehensive knowledge base. Premium plans include dedicated account managers.
In addition, we'll take a close look at your existing ad account and store data and recommend a customized ad exclusion strategy based on the success we've seen with other brands in your category.
Who is WasteNot meant for?
All advertisers! Ad exclusions and audience suppression have historically been either very expensive, tedious and/or technically complex to implement effectively. So we're excited to make this optimization tactic available to all advertisers, regardless of their budget or how technical they are. We feel that any advertiser, from a the one-person Shopify store to enterprise brands, will save time and money all while boosting their overall growth by leveraging the powerful suppression engine we've created with WasteNot.