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Automate Exclusions,
Lower CAC by 20%.

10 Minute Set up,
No Coding Required.

Block the ads buys that waste budget
and drive zero conversions

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Stop Wasting Ad Dollars and Work Hours

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Reduce Customer Acquisition Cost

Brands waste up to 40% of ad budget due to inaccurate targeting. WasteNot’s real-time suppression reduces targeting inefficiency, enabling customers to achieve up to a 48% decrease in nCAC.

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Save Time and Resources

Manual suppression tactics are time-consuming. CDP implementations require months of engineering work. Get started with WasteNot in minutes and begin saving money immediately.

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Deliver Better Experiences

76% consumers get frustrated when they don’t receive relevant personalization (McKinsey). WasteNot exclusions prevent bad personalization, helping customers achieve a 37% increase in profit.

Compatible Across All Major Ad Platforms

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How it Works

Seamlessly connect data sources

1. Seamlessly connect data sources

Connect your existing marketing and analytics tools to WasteNot's supression engine. No technical or engineering resources required.

Build your suppression audiences

2. Build your suppression audiences

Create suppression audiences using our predefined templates, or define your own custom suppression criteria.

Connect and activate audiences on  any platform

3. Activate audiences on any platform

Connect suppression audiences to your preferred advertising channels in minutes using point-and-click integrations.

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What Experts Say About Audience Suppression

“Every ad campaign should include negative audiences in some form or another. If your campaign doesn’t, then your ads are just wasting money.”

“What is the newest and most effective cross-screen advertising trend? It’s audience suppression!”

"Audience suppression was our number one use case for customer data across paid channels, and it worked incredibly well!"

“Before implementing dynamic suppression, we think somewhere between 30% and 40% of ads were being served to people who already had the app installed”

Pricing

Starter

For brands spending $0-$1MM / yr. on ads

3% - 5% of ad spend
    • Unlimited user seats
    • Unlimited data source connections
    • Unlimited ad platform connections
    • Real-time reporting
    • Email customer support

    Growth

    For brands spending $1mm-$5mm / yr. on ads

    1% - 3% of ad spend
    • Everything in the Starter plan
    • New data source connector builds on request
    • 3P data enrichment available
    • Live customer support (in-app chat)
    • Guided onboarding and account set up

    Enterprise

    For brands spending >$5MM / yr. on ads

    0.1% - 1% of ad spend
    • Everything in the Growth plan
    • ML modeling of 1p and 3p exclusion audiences
    • Free new data source connector builds
    • Dedicated CSM (Slack, email, phone)
    • White-glove onboarding, quarterly performance review and account optimization.

    Starter

    For brands spending $0-$1MM / yr. on ads

    2.5% - 4% of ad spend
    • Unlimited user seats
    • Unlimited data source connections
    • Unlimited ad platform connections
    • Real-time reporting
    • Email customer support

    Growth

    For brands spending $1mm-$5mm / yr. on ads

    .8% - 2.5% of ad spend
    • Everything in the Starter plan
    • New data source connector builds on request
    • 3P data enrichment available
    • Live customer support (in-app chat)
    • Guided onboarding and account set up

    Enterprise

    For brands spending >$5MM / yr. on ads

    0.08% - .8% of ad spend
    • Everything in the Growth plan
    • ML modeling of 1p and 3p exclusion audiences
    • Free new data source connector builds
    • Dedicated CSM (Slack, email, phone)
    • White-glove onboarding, quarterly performance review and account optimization.
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    Get started with WasteNot

    • Automatically update exclusion lists
    • Cross-platform profiles, real-time data
    • No engineering resources required
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