WasteNot automates ad suppression across all channels, improving ROAS and CAC without any other optimizations.
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Brands waste up to 40% of ad budget due to inaccurate targeting. WasteNot’s real-time suppression reduces targeting inefficiency, so you can increase conversions without additional ad spend.
Manual suppression tactics are time-consuming. CDP implementations require months of engineering work. Get started with WasteNot in minutes and begin saving money immediately.
67% of consumers expect good personalization, and 76% get frustrated when they don’t receive it (McKinsey). Prevent mis-targeted personalization with automated suppression.
Compatible Across All Major Ad Platforms
Connect your existing marketing and analytics tools to WasteNot's supression engine. No technical or engineering resources required.
Create suppression audiences using our predefined templates, or define your own custom suppression criteria.
Connect suppression audiences to your preferred advertising channels in minutes using point-and-click integrations.
“Every ad campaign should include negative audiences in some form or another. If your campaign doesn’t, then your ads are just wasting money.”
“What is the newest and most effective cross-screen advertising trend? It’s audience suppression!”
"Audience suppression was our number one use case for customer data across paid channels, and it worked incredibly well!"
“Before implementing dynamic suppression, we think somewhere between 30% and 40% of ads were being served to people who already had the app installed”
